Our Story - Start of Teton Bros | Designed in Japan, Inspired from the US |
Teton Bros, the innovative outdoor technical brand from Japan is proud to announce the launch of its apparel collection in the United States. The outerwear collection designed by Nori and Junko Suzuki finds its roots from the backcountry of Niseko Japan delivering fully functional Backcountry Skiwear wear for the outdoor enthusiast worldwide.
Teton Bros was started in 2007, when founder Nori Suzuki, an accomplished Japanese mountaineer, created his own line of clothing superior to available products found in Japan.
Using the inspiration he obtained when traveling around the western U.S., he developed Teton Bros first prototype product, the “TB Jacket”. Since then the TB Jacket has become our iconic product, admired and endorsed by outdoor enthusiasts. From that first prototype jacket, Nori started working to create the Teton Bros brand anddevelop stunning garments for the Japanese market. With recognition of the high quality and functionality by Japanese outdoor community, Teton Bros has been able to expand it's collection ever since.
By spending 2 seasons in the mountains of Japan testing out garments with pro skiers & snowboarders, Teton Bros was able to create elegant technical garments. Starting out with only the TB Jacket and TB Bib Pant, we have gone on to expand the line dramatically in the last 7 years. Currently Teton Bros offers garments for trail running, ice climbing and mountaineering along with our iconic technical ski wear.
Our vision is simple. Create simple garments that are innovative, elegant and practical.
The collection, available for men and women, features elegant, functional garments that are designed to stand up to the elements from Mother Nature. The color palette is inspired from old Japanese kimonos with greens and blues reflecting a natural soothing tone.
The fabrics were carefully selected for the garments technical purpose. The collection will include innovative textiles from Polartec, Pertex, and Primaloft all designed and developed closely with professional athletes.
Tested Over and Over
First and foremost, our products are used and tested by professional mountain guides, ski patrol personnel and big mountain skiers. Our large outreach to international skiers and mountaineers allows us to hear feedback from direct use of our products in the mountains. Their feedback is essential for our product innovation and development. For each comment and suggestion, we return to the field for more evaluation and testing. We never stop developing and we will surely never stop innovating.
Our logo is the mountain lion
The mountain lion is the largest and most majestic of the cat species roaming the treacherous terrain around North America. They are hard to find with their ability to survive in unimaginable terrain. With great agility and beauty, they add a mystic touch to our universe.
We have used this great creature for our logo as we aim to create products with functional beauty and durability to handle rugged conditions. Being Japanese is a huge part of Teton Bros so we have drawn the mountain lion with a Japanese calligraphy pen called a FUDE. The special pen allowed us to add our Japanese influence to the logo.